The last mile : creating social and economic value from behavioral insights
(Adult Book)
Author
Published
Toronto : University of Toronto Press, [2015].
Format
Adult Book
ISBN
9781487521820 (pbk.) :
Physical Desc
xiii, 282 pages : illustrations ; 24 cm.
Status
Non-Fiction (Adult) - Non-Fiction Shelves
330.01 S65 2015
1 available
330.01 S65 2015
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Non-Fiction (Adult) - Non-Fiction Shelves | 330.01 S65 2015 | On Shelf |
More Details
Published
Toronto : University of Toronto Press, [2015].
Language
English
ISBN
9781487521820 (pbk.) :
Notes
Bibliography
Includes bibliographical references (pages [245]-267) and index.
Description
"Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile" where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties"--Publisher.
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Citations
APA Citation, 7th Edition (style guide)
Soman, D. (2015). The last mile: creating social and economic value from behavioral insights . University of Toronto Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Soman, Dilip. 2015. The Last Mile: Creating Social and Economic Value From Behavioral Insights. University of Toronto Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Soman, Dilip. The Last Mile: Creating Social and Economic Value From Behavioral Insights University of Toronto Press, 2015.
MLA Citation, 9th Edition (style guide)Soman, Dilip. The Last Mile: Creating Social and Economic Value From Behavioral Insights University of Toronto Press, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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