"This book doesn't just promise to change the way you think about sleight of hand and David Copperfield-it will also change the way you think about the mind." -Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the...

Psychology professor Gary Marcus explores how evolution has affected—and altered—the functioning of the human brain in Kluge.
A New York Times Book Review Editors' Choice
How is it that we can recognize photos from our high school yearbook decades later, but cannot remember what we ate for breakfast yesterday? And why are we inclined to buy more cans of soup if the sign says Limit 12 Per Customer rather...

Bien des siècles avant l'Antiquité classique, on admettait déjà un étroit rapport entre les hémisphères cérébraux et les fonctions mentales supérieures: sensation consciente, motricité volontaire, mémoire, etc. Les anciens auteurs ont abondamment spéculé sur la région des hémisphères o pouvaient...

La coordination des fonctions exercées par les différents organes qui composent le corps des animaux repose sur des systèmes de communication qui opèrent au sein de l'organisme pour maintenir l'équilibre fonctionnel indispensable à la vie . L'un de ces systèmes est dit endocrinien, parce qu'il ...

Dans le contexte de la fonction biologique fondamentale qu'est la reproduction (étudiée par ailleurs dans cet ouvrage de façon autonome), la sexualisation représente le mécanisme qui est à l'origine de la dichotomie phénotypique consubstantielle de la reproduction sexuée. Il s'agit en effet des causes ...

So wie die Feuerwehr nicht schuld ist am verheerenden Großbrand, so ist unser Fettgewebe nicht schuld an Diabetes und Herzinfarkt. Nur wenn wir unser Fettgewebe verstehen, können wir sein Potenzial erhalten und nutzen. Petra Schling gibt in diesem essential einen Überblick über Aufbau und Funktionen unseres Fettgewebes und stellt die wichtigsten Botenstoffe von Fettzellen und ihren Vorläufen vor. Darüber hinaus klärt die Autorin Irrtümer und...

How can a group make a decision that is fair for everyone? It takes respect for each person's ideas and choices. Learn how Miss Kudrick's class votes to decide what to do during a special recess. Fully decodable text features high-frequency words, and words with the ck, k, and short u sounds. Also features tips for teachers and caregivers along with additional information at the end to build the reader's background knowledge of the topic. Downloadable...

An empty stomach can expand by 500% when you start filling it with food! This and other amazing facts about the human body are presented in a creative and compelling way in this unique guide to basic biology and anatomy. Fun facts and memorable statistics are the basis of the text, and readers are sure to share the amazing information they've learned with others. Large, colorful images are also helpful sources of additional details - with photographs...

The human spine is responsible for providing support for all the parts of the body and protecting the spinal cord and associated nerves from the damage that can be done during everyday movement. A pamphlet would be an important accessory for each and every biology student who must understand exactly how the human spine works and its many important functions that must be understood in order to pass important examinations and progress onto more difficult...

This kind of pamphlet would help a biology student learn about the parts of the ear that assist in hearing. The detailed parts are labeled and explained so that the student can see how they are spelled and what they look like. A pamphlet is an easy guide to carry with the student to study for quizzes and tests. Arrows are drawn for the smaller parts in the ear, and larger parts are clearly identified. Captions are under pictures that give information...