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Author
Language
English
Formats
Description
When Freakonomics was initially published, the authors started a blog-and they've kept it up. The writing is more casual, more personal, even more outlandish than in their books. Now, to celebrate the 10th anniversary of the landmark Freakonomics, comes this curated collection from the most readable economics blog in the world. Why don't flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of...
Author
Publisher
TED Books, Simon & Schuster
Language
English
Description
"Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust...
Author
Accelerated Reader
IL: UG - BL: 9.2 - AR Pts: 16
Language
English
Description
"Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life--from...
Author
Publisher
University of Toronto Press
Language
English
Description
"Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile" where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning...
Author
Language
English
Description
Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of studies undoing our assumptions about the decision-making process. Their papers showed the ways in which the human mind erred, systematically, when forced to make judgments in uncertain situations. Their work created the field of behavioral economics, revolutionized Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation,...
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