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Author
Language
English
Description
You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully, supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what, to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.
Learn how to go about devising your trademark. The essential...
Author
Language
English
Description
Easy to understand
This book was written as a response to many requests made to me over my years associated with inventions, devising trade marks, creating brands and utilising intellectual property from a sales and marketing perspective. The calls came from clients, readers of my articles, listeners to my radio contributions and especially the many attendees at my seminars.
Entertaining and accessible
All these groups told me repeatedly...
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