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English
Description
New from the editor of the pioneering EDUCATION OF . . . series, this benchmark collection of fifty essays and interviews provides students and working designers with a firm understanding of the pitfalls and triumphs awaiting the design entrepreneur. Designers recount their motives for setting out on their own and reflect on the degree to which their creative spirit has been satisfied by entrepreneurial freedom in areas ranging from book, Web site,...
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English
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From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.
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English
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An Essential Collection of Essays and Musings on Graphic Design from One of the Field's Leading Educators
In this wide-ranging compilation, art director, writer, and lecturer Steven Heller shares his passion for graphic design with readers, who he invites to consider that design can be discerned in all things natural and manmade. Developed as content for a class devoted to reading, this collection is not overtly about conventional design, but about...
4) Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers
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English
Description
An Industry Classic, Revised for the Modern Age
This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor...
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English
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Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming...
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Prolific author and co-chair of the MFA Design School of Visual Arts Steven Heller shares his love of design with the world through essays, interviews, and profiles.
Design is a living. But, to live passion is essential. For the Love of Design is an anthology of Steven Heller's essays that are underscored by the essence that makes designers do what they do. Whether it is to make the environ a better place or communicate important messages or simply...
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How motion design is taught in more than 45 leading programs.
* Detailed syllabi and descriptions of class projects and assignments
* Go-to guide for professors and teachers planning their courses
* Course plans from School of Visual Arts, Ohio State, Rochester Institute of Technology, many other top schools.
This definitive study of motion design is essential reading for everyone teaching or studying design. Now, for the first time, authors...
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English
Description
With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover:
The language of type
Space and type
Typographic unity
What makes readers respond
Type...
Author
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English
Description
How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced editors, designers, and consultants, all at the top of their...
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English
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* Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of...
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Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present-from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies)....
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Description
The only thing that should be fat on your job is your paycheck.
There is a "huge" worldwide obesity problem. While fads and quick-fix diets abound, they fail to address an important question in weight gain today: is your job making you fat? The answer is "Yes."
This bold assertion is based on a great deal of global research that continues to confirm a compelling relationship between working and weight gain. The powerful link between the workplace...
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English
Description
From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and the author's whimsical drawings. In addition, the author's...
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An Expertly Written Guidebook to Teaching Design at All Levels.
Teaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are well prepared for a variety of institutional settings and content areas. While designers know their disciplines, they frequently lack experience in constructing responsive curricula and pedagogies for rapidly...
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Series
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The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines, as well as on blogs and Internet journals. Prominent contributors include Milton Glaser, Maud Lavin, Ellen Lupton, Victor Margolin, Mr. Keedy, David Jury,...
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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:
•Researching your client and your audience
•What makes an ad successful
•Getting the audience's attention in a crowded marketplace
...
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English
Description
Numbers can tell an exciting story. The trick is to know what story to tell and make it understandable. This compact, practical guide will show everyone who must design numeric data how to transform raw data into readable, relevant information.
The Designer’s Guide to Presenting Numbers, Figures, and Charts brings together the guidelines established over the last forty years for making effective presentations of figures, tables, and graphs. Included...
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English
Description
Inspiring, practical, and supportive, How to Grow as an Illustrator helps artists find professional and personal support in the struggle to stay creative and make money in their field. Behind-the-scenes interviews with more than sixty of today's most fascinating illustrators reveal how they have kept growing as artists and as individuals. Topics include defining yourself as an illustrator; the significance of art education; mechanical skills vs. conceptual...
Author
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English
Description
Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller's latest essay anthology that covers the spectrum of graphic design and related art and culture. Looking at design as practice, language, culture, and power, each of the forty-plus essays is a self-contained story. Heller pours out his ideas-criticisms and celebrations-on such topics as:
A history of our modern Hindu-Arabic numerals, and a look...
Author
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English
Description
Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes "in the wonder and exuberance of someone who gets paid-by clients to do what he loves." Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there's a villain in these...
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