Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value....

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you're considering self-employment, or you're already self-employed, “The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss” alerts you to the challenges involved and provides proven strategies for surmounting these obstacles...

"There are three mission-critical pillars that contribute to building future-proof businesses: strategy, leadership, and self-care. It?s essential to strategically re-adjust a business for success, consciously shape leadership and culture, and practice self-care as we humbly accept our own limitations as entrepreneurs. Instead of celebrating the hustle culture, promoting a glamorous view of entrepreneurship, or glorifying the few that amassed incredible...

The Book of Five Rings (五輪書, Go Rin no Sho) is a text on kenjutsu and the martial arts in general, written by the Japanese swordsman Miyamoto Musashi around 1645. Many translations have been made, and it enjoys an audience considerably broader than other martial artists and people across East Asia. For instance, some foreign business leaders find its discussion of conflict and taking the advantage to be relevant to their work in a business context....

Offers advice on how to lead an organization into change, including establishing a sense of urgency, developing a vision and strategy, and generating short-term wins.

The author uses his research on the Fortune 500 to create a blueprint for turning good companies into spectacular ones.

Get the Summary of Richard Rumelt's Good Strategy Bad Strategy in 20 minutes. Please note: This is a summary & not the original book. "Good Strategy Bad Strategy" by Richard Rumelt dissects the essence of true strategic thinking versus the pitfalls of bad strategy. The book illustrates effective strategy through historical and corporate examples, emphasizing the importance of a unified approach that aligns actions with clear objectives. Apple's resurgence...

Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.