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(0)Michael Levine
Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. In many cases, it can mean the difference between success and bankruptcy. However, most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees—but it isn't, despite the fact that the value
...Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something
...In these modern, stress-filled times, etiquette is not as standard as it once was. The changing scenes of profession, dating, and political awareness call for another look at common manners. With this book, top Hollywood agent Michael Levine shares his social expertise culled from years of doing business with some of the world's most famous people.
People face many awkward situations: the dating scene with all its pitfalls; friends going
...Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast-moving, wired world.
"Small things make all the difference in business"
Once every few years a book comes along with an insight so penetrating, so powerful–and so simply, demonstrably true–that it instantly changes the way we think and do business. Such a book is BROKEN WINDOWS, BROKEN BUSINESS, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition.
In this vital and seminal
...Using the lessons of Noah's ark, Michael Levine, founder and owner of Levine Communications, based in Los Angeles, offers a lighthearted approach to the serious business of taking stock, taking control, and transforming calamity into opportunity.
Lessons include "Don't Miss the Boat: The Lesson of Opportunity," "Stay Shipshape: The Lesson of Healthy Balance," and "Stay True to Your Course: The Lesson of Character," and more.