The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash
(eAudiobook)

Grouping Information

Book Cover Information

Hoopla Extract Information

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    [year] => 2021
    [artist] => John Mullins, Ph. D.
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/gil_9781663705129_270.jpeg
    [titleId] => 14609104
    [isbn] => 9781663705129
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => The Customer-Funded Business
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    [duration] => 7h 37m 0s
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    [synopsis] => Who needs investors?

More than two generations ago, the venture capital community - VCs, business angels, incubators, and others - convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created.

But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source: their customers. That's exactly what Michael Dell, Bill Gates, and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands.
    [url] => https://www.hoopladigital.com/title/14609104
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    [subtitle] => Start, Finance, or Grow Your Company with Your Customers' Cash
    [publisher] => Ascent Audio
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