Catalog Search Results
1) I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success
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Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: Get your name into magazines, radio, TV and the Internet-Overcome the 15 most common publicity mistakes-Prepare for a media interview and score positive publicity-Create...
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For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life. Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year AT&T veteran with both a bird's-eye...
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Small business owners have limited resources and often forego publicity, which is vital for establishing credibility in their industry. Appearing in the media gives the business owner a third party endorsement and can be influential in gaining new clients and customers.
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Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO… * Promote your company, people, products and services * Earn more press coverage * Earn positive press coverage * Leverage PR as a tool to achieve virtually any business objective * Improve PR planning * Think more strategically * Identify new publicity opportunities * Avoid mistakes * Build a more effective PR team * Practice honest, ethical...
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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and...
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This book discusses marketing and public relations activities for sustainable entrepreneurs and emerging growth companies, an area that is concerned with supporting the efforts of the sales group to promote the company's products to prospective customers, collecting and analyzing information regarding the requirements of customers and their perceptions of the company and its products, identifying ways in which the company and its products can deliver...
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Decir lo correcto de la manera correcta puede hacer la diferencia entre sellar el acuerdo o la pérdida de la cuenta, obtener un ascenso, o conseguir una carta de despido. Es esencial tener un discurso perfecto- para obtener el mensaje correcto a la persona adecuada en el momento adecuado. En Discurso Perfecto, Bill McGowan muestra cómo elaborar el mensaje correcto y entregarlo utilizando el lenguaje verbal y no verbal adecuado. Discurso Perfecto...
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We're at a special moment in the entrepreneur and media space. With more and more people starting businesses and building personal brands, bootstrappers need to know how to grow without spending a ton of money on ads and wasting their time falling for the publicity scams making their way into their DMs on Instagram.
In the United States, more than five million new businesses started in 2022. It marked a record-breaking number of new businesses...
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"Investing Demystified" is an accessible and comprehensive beginner's guide designed to empower readers with the knowledge and strategies needed to navigate the world of investing and build long-term wealth in the stock market and beyond. Whether you're new to investing or looking to enhance your financial know-how, this book offers practical tips and insights to help you achieve your financial goals.The book begins by introducing the fundamentals...
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R.D. (Dee) Hubbard has been an inspiration and a beacon for resourceful entrepreneurs for decades. In All You Can Worry About Is Tomorrow, Hubbard shares milestones of his own experience that could help future entrepreneurs. Just a few of the topics he tackles are:
- How do you size up people and motivate specialized talent?
- How can entrepreneurs earn trust from financial decision-makers?
- How do you best apply invaluable customer input to build...
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From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill, who saw something in this inexperienced young man that...
12) What Is Law PR?
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Attracting new clients and building your brand as a law firm is challenging in today's digitally driven legal industry. With so much competition, you need to differentiate yourself and gain visibility. That's where law public relations comes in. In this step-by-step guide, this eBook, "What is Law PR?", explains everything you need to know about using publicity strategies to promote your practice and establish yourself as a thought leader in your...
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Building community support, overcoming opposition, and getting approval for real estate developments are challenging, time-consuming and costly endeavors. Developers can overcome these challenges with the hands-on strategies and tactics covered in Yes Vote: The Public Hearing Plan for Developers.
Real estate developers must get approval for their real estate developments at a public hearing so that they don't lose money, lose face, and alienate...
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Use these insightful self-tests to uncover your hidden abilities.
Do you realize that asking oneself probing questions can help you discover previously unknown facts about yourself? You can uncover interesting aspects of yourself by posing the appropriate queries. I have included specially created coaching questions in this book that life coaches use to elicit responses from their clients.
To gain better answers, I would advise you to interrogate...
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"El Arte de Hablar en Público" de Dale Carnegie es una guía magistral que trasciende el mero arte de la oratoria para sumergirse en las complejidades de la comunicación efectiva. Con una prosa cautivadora, Carnegie desentraña los secretos para conquistar el escenario y cautivar audiencias. Desde las técnicas para superar el miedo escénico hasta la estructuración persuasiva de discursos, el libro se erige como un faro para aquellos que desean...
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